We create stories for brands that care about the work
01Studio
Good Object is a creative production studio that partners with agencies and brands to create stories that connect deeply with humans.
Our partners make things people care about. A burger shop built with heart. A running shoe tied to a lifetime of miles. A coffee grinder worth passing down. We get close to what makes each one matter, then build the idea around it.
We’re a creative studio first. We originate ideas, then carry them from first thought to final cut. The same team stays present throughout. Nothing gets lost between the idea and the edit.
02Approach
We believe that brand work shouldn’t feel like a stale ad. It’s work that leaves a strong impression on human emotion, and we are fully convinced that the most effective way to achieve this is through human storytelling.
Keep it small
Lean crews make calmer sets. Calmer sets make better work and give real moments room to happen.
Find the real people
Business owners. Longtime customers. Families. We put people in their element, then make space for them to be themselves.
Go get the real thing
If the shot is six hours away and calls for a 4am start, we go. The shortcut always shows.
03Capabilities
Creative Direction
Positioning, concepts, and a clear point of view.
Directing
Every choice, from first frame to last.
Full Production
People, places, logistics. All of it.
Cinematography
The camera in our own hands when the story asks for it.
Post
The cut, color, sound, and final delivery.
04Team
Tim Kang
Executive Producer, Co-founder
Tim Kang is the executive producer and co-founder of Good Object. It all began when he was given a boxy portable all-in-one TV/VHS player at a young age. From one movie to the next, he couldn’t help but be fascinated by the waves of emotions each movie scene made him feel. Today, that same fascination has matured with over a decade of storytelling experience as a director, producer, and cinematographer. His passion in Good Object is to help brands and agencies connect deeper with their audience on a human level.
tim@goodobject.coDavid Rho
Creative Director, Co-founder
David Rho is the Creative Director and co-founder of Good Object. With over 10 years of experience in the film industry, David has worked across event coverage, music videos, documentaries, branded content, and commercial productions of all scales. His approach is rooted in finding a unique perspective within every project and creating work that connects with audiences on a human level. He is constantly exploring new ways of telling stories that feel timeless, grounded, and emotionally resonant.
david@goodobject.coDavid Suh
Head of Operations
David Suh is the Head of Operations at Good Object. His career in operations began in a restaurant where opening and closing shifts, inventory orders, and the nightly rush taught him that good operations are mostly quiet, well-prepared details. In the years since, he has led operations for nonprofits and managed programs and projects from kickoff to delivery, always building the systems that keep people aligned and work moving. At Good Object, he owns the budgets, workflows, and agreements behind every production, so directors, producers, and crew can focus on the story.
dsuh@goodobject.co
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