- Client
- Superga
- Category
- Commercial
- Role
- Creative Direction
- Full Production
- Post
Directors Aaron and Winston Tao had been sitting on this story for a while, and when they brought it to us, we immediately fell in love.
We knew that the hero needed to be the boy, Judah and it was the Superga's that made him one.
And its in that final moment between the brothers where the film connects with the human soul.
We shot over four days across three locations, including the directors' childhood home. The animation element let us step inside the hero's imagination while keeping Superga naturally woven throughout, playful and grounded, exactly where the brand needed to be.
