- Client
- Softies Burger
- Category
- Film
- Year
- 2025
- Role
- Directing
- Full Production
- Post
Square has built its reputation on supporting small business restaurant owners, so when they asked us to create a spot for Softies, a local LA burger shop, we jumped right in.
One thing we love is working with non-actors in their natural element.
We had the privilege of filming the actual business owners and their team, creating an environment where they felt comfortable to perform.
We shot this over two days with a lean crew, and the little that we had, we absolutely loved how this turned out.
